The controller of the personal data referred to in the Privacy Policy is SIA BASIC, registration number: 40003244704, legal address: Riga, Staiceles iela 10 – 2, LV-1035, website1313.lv. We always take care of the security of your personal information and regularly make improvements to the Privacy Policy of the website. We will inform you of any changes made to the Privacy Policy by updating the publication date on this website. You can obtain previous versions of this Privacy Policy at any time by contacting our customer service center at support@1313.lv.
We obtain your personal data in the following ways:
We do not verify your identity, so we assume that the individual who has registered as a user of the website or receives the goods is you or a person authorized to transfer your personal data to us on your behalf. Our information management procedures are based on the email address used to make the purchase and include the following personal data.
| Purpose of personal data processing | Personal data categories | Legal basis | Can we sell you products, provide support, or issue a refund if personal data is not provided? |
| Refund | Identification data, contact information, payment data | Contract execution | No |
| User registration | Identification data, contact information | Contract execution | Yes |
| Purchase processing | Identification data, contact information, payment data | Execution or conclusion of the contract | No |
| Abandoned cart or browser email reminders | Contact information | Consent | Yes |
| Identifying yourself by phone | Identification data, contact information | Legitimate interests in providing customer support by phone | No |
| Indoor video surveillance for crime prevention and investigation | Video recording | Legitimate interests in ensuring the safety of customers and premises | Yes |
| Linking the website to advertising cookies and tools on Facebook and Google platforms | Identification data, interaction with our website | Consent | Yes |
3.1. We process your personal data based on the following legal grounds:
3.1.1. for the assessment of the employee’s working capacity (Article 9(2)(h) of the Regulation);
3.1.2. with the consent of the data subject (Article 6(1)(a) of the Regulation);
3.1.3. in cases where processing is necessary for the exercise or defence of 1313.LV’s legitimate interests in court (Article 6(1)(f) and Article 9(2)(f) of the Regulation);
3.1.4. in cases where processing is necessary to ensure the legitimate interests of 1313.LV (organize an efficient process of selling goods and providing services, receive payment for the services provided) (Article 6(1)(f) of the Regulation);
3.1.5. in cases where processing is necessary for the performance of a contract with a data subject (employee, customer) or in order to take steps at the request of the data subject prior to entering into a contract (Article 6(1)(b) of the Regulation);
3.1.6. for archiving purposes in the public interest or for statistical purposes (Article 6(1)(e) of the Regulation);
3.1.7. processing is necessary for compliance with a legal obligation to which 1313.LV is subject (Article 6(1)(c) of the Regulation).
Cookies are small text files that are sent from the web server1313.lv to your browser when you visit our website. Cookies do not pose a risk to your device and can be saved or rejected, depending on your browser settings.
4.1. Functional cookies
These cookies are placed on your device to provide you with the services available on our website, as well as to improve the functionality of the website (for example, improving page loading speed). We use the information collected for purposes such as preventing spam and abuse, as well as implementing content license restrictions, determining the preferred language, and improving the provision of the service.
If you reject the use of these types of cookies, we cannot guarantee that you will have access to all the features available on our website.
4.2. Cookies for optimizing digital experience
Digital experience optimization cookies are used to collect information about how visitors use the 1313.lv website. This information allows us to continuously improve the quality, content and effectiveness of the website by evaluating the effectiveness of third-party websites that provide us with marketing and other services.
In addition, these types of cookies allow the server to recognize your device when you return to our website and create anonymous user profiles. It is important to note that these profiles do not contain your personal data. Using this technology, we can simplify and optimize your digital experience by offering personalized content and offers that meet your individual needs.
If you choose to reject these types of cookies, you will not be able to use personalized content and available offers that are customized by analyzing your actions while using our website. In addition, you may have limited access to certain website features, such as saving for later or others, if you originally came to 1313.lv from another portal.
4.3. Targeting and advertising cookies
These cookies are used to show you our advertising when you visit other websites. These cookies are placed on our website on our behalf and with our permission, using third-party advertising tools. Third-party cookies may also collect data outside of our website. Third-party cookies may change depending on your location or device without prior notice.
4.4. List of cookies
| Name of cookies | Purpose | Cookie type |
| _ym_debug | Used to track and analyze visitor activity on the website, as well as to improve performance. | Performance cookie |
| ASPRO_MAX_USE_MODIFIER | Used to remember or manage user settings or preferences on the website | Functionality cookie |
| BITRIX_CONVERSION_CONTEXT_s1 | Used to track and analyze conversions and user interaction with the website | Performance cookie |
| BITRIX_SM_GUEST_ID | Used to identify and track guest visitors to the website, enabling basic functionality such as session management. | Functionality cookie |
| BITRIX_SM_LAST_VISIT | Used to record the last visit time for a specific user | Functionality cookie |
| BITRIX_SM_linkageTargetId | Used to store an identifier associated with a user’s interaction with specific targets or links | Functionality cookie |
| BITRIX_SM_linkageTargetImg | Used to store information about user interaction with images | Functionality cookie |
| BITRIX_SM_linkageTargetName | Used to store or identify information about user actions or settings on the website | Functionality cookie |
| BITRIX_SM_linkageTargetType | Used to store or remember user choices or actions | Functionality cookie |
| BITRIX_SM_SALE_UID | Used to identify and store information about a user’s purchase session or actions on the website | Functionality cookie |
| PHPSESSID | Provides session management on websites that use PHP language software | Session cookie |
| Name of cookies | Service provider | Purpose | Expiration date | Type |
| _dc_gtm_UA-# | 1313.LV | Google Manager uses it to control the loading of the Google Analytics script tag. | 1 day | HTTP |
| _ga | 1313.LV | Registers a unique ID that is used to generate statistics about how the visitor uses this website | 2 years | HTTP |
| _ga_# | 1313.LV | Google Analytics is used to collect data on how many times a user has visited the website, as well as the dates of the first and last visit. | 2 years | HTTP |
| _gat | 1313.LV | Uses Google Analytics to throttle demand | 1 day | HTTP |
| _gid | 1313.LV | Registers a unique ID that is used to generate statistics about how the visitor uses this website | 1 day | HTTP |
| collect | google-analytics.com | Used to send Google Analytics data about the visitor’s device and behavior. Counts the visitor across devices and marketing channels. | Session time | Pixel |
4.5. How can you manage cookies?
If you wish to manage or disable cookies, you can do so by setting your browser to reject certain or all types of cookies, or by adjusting your cookie settings below. Please note that if you choose to reject all or certain types of cookies, we will still need to place cookies on your device’s browser. This cookie is placed by 1313.lv and has one of the following names: “optout-experience” or “optout-advertising”. It will disable data collection on a specific device or browser. If you use multiple devices and browsers, we ask that you adjust your cookie settings everywhere. This cookie cannot be deleted as long as you object to the collection of data.
We have implemented various tools and services to improve our collaboration and speed up communication with you. As a result, we may disclose your personal data to communication, marketing service and IT support providers.
To protect the confidentiality of the personal data and identifiable information you provide, we take physical, technical and administrative safeguards. We regularly test and improve our security technology. We limit access to your personal data and it is only available to employees who need this information to provide you with services. We regularly train employees on the importance of personal data confidentiality and the importance of ensuring the confidentiality of your information. Personal data is stored and transmitted in encrypted form in our systems. We use high-availability solutions to ensure the availability of your data. If we suspect that your personal data has been lost and third parties have had the opportunity to access it, we will inform you immediately.
We process your personal data; you have the right to know what we do with it and how, and, in certain cases, to request that we process it to a lesser extent. You have the following rights:
Our activities in the field of personal data protection are supervised by the State Data Inspectorate. Before contacting them for advice or with a complaint, please contact us to resolve any misunderstanding as soon as possible.
We strive to ensure the protection of personal data and a transparent personal data processing process. However, if you have any problems or questions about the processing of your personal data by 1313.lv, please contact us. We will be happy to answer your questions.
You can send your question or problem description to support@1313.lv. Please provide as much detailed information about your question as possible so that we can help you as efficiently as possible.
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